stdClass Object
(
    [id] => 15543
    [paper_index] => 202504-02-020906
    [title] => CONSUMER PERCEPTION TOWARDS SERVICE QUALITY IN FAST FOOD RESTAURANTS AT COIMBATORE
    [description] => 
    [author] => P. Shunmuga Jothi , Dr. P. Revathi
    [googlescholar] => 
    [doi] => 
    [year] => 2025
    [month] => April
    [volume] => 10
    [issue] => 4
    [file] => fm/jpanel/upload/2025/April/202504-02-020906.pdf
    [abstract] => This study explores consumer perceptions towards fast food restaurants in Coimbatore, focusing on the key factors price, ambience, quality of food, and service. Price is a significant determinant in consumer decision-making, often influencing the choice between different brands. Service quality, which includes factors like staff behavior, speed of service, and efficiency, contributes significantly to the overall perception of the restaurants.
    [keywords] => Simple Percentage Analysis, Likert Scale, Henry Garret Ranking and Chi-Square-Service Quality in Fast Food Restaurants
    [doj] => 2025-04-09
    [hit] => 
    [status] => 
    [award_status] => P
    [orderr] => 10
    [journal_id] => 2
    [googlesearch_link] => 
    [edit_on] => 
    [is_status] => 1
    [journalname] => EPRA International Journal of Research & Development (IJRD)
    [short_code] => IJSR
    [eissn] =>  2455-7838 (Online)
    [pissn] => - -
    [home_page_wrapper] => images/products_image/2-n.png
)
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