AWARENESS OF CSR INITIATIVES OF BANKS AMONG CUSTOMERS AND ITS INFLUENCE ON CUSTOMER SATISFACTION
Mary Chiindeihkim Simte, Prof. N. Tejmani Singh
Department of Commerce, Manipur University, Imphal, Manipur
Abstract
With the enactment of the Companies Act, 2013, India has witnessed the emergence of Corporate Social Responsibility (CSR) as a mechanism through which the corporate organisations have been able to execute their initiatives towards the socio-economic development of the communities they operate in. This paper aims to explore the awareness level of CSR initiatives on the satisfaction of bank customers. A sample of 212 valid responses has been used to collect the data for this study. Descriptive analysis and Regression analysis have been analysed using SPSS. 21. 0. The result shows that there is a low level of awareness among the customers, but the customers are satisfied with the services provided by the banks. The authors highlight the importance of the communication of CSR to raise the awareness of CSR among general public to build a better relationship and earn the trust of the customers.
Keywords: Corporate Social Responsibility (CSR), Customer Satisfaction, Customer Awareness.
Journal Name :
VIEW PDF
EPRA International Journal of Research & Development (IJRD)
VIEW PDF
Published on : 2025-04-09
| Vol | : | 10 |
| Issue | : | 4 |
| Month | : | April |
| Year | : | 2025 |