Medical tourism—defined as the travel of patients across international borders to obtain medical treatment—has become a rapidly growing global phenomenon. Rising healthcare costs, long waiting periods, and limited access to specialized treatments in home countries have made it a viable alternative. This paper aims to explore the innovative strategies that are transforming the landscape of medical tourism, focusing on technological advancement, integrated services, policy innovation, quality assurance, and strategic marketing. Using a conceptual approach, the study outlines sustainable practices that can be adopted by stakeholders to ensure growth, affordability, and global competitiveness.