stdClass Object
(
    [id] => 15856
    [paper_index] => 202505-02-021422
    [title] => CUSTOMER PREFERENCE AND SHOPPING EXPERIENCE IN SOCIAL COMMERCE: A STUDY AT COIMBATORE, TAMILNADU
    [description] => 
    [author] => M. Priyatharsini ,Mr. T. Sivagnana Selvakumar
    [googlescholar] => 
    [doi] => 
    [year] => 2025
    [month] => May
    [volume] => 10
    [issue] => 5
    [file] => fm/jpanel/upload/2025/May/202505-02-021422.pdf
    [abstract] => The rapid growth of social media platforms has transformed the landscape of online shopping, giving rise to social commerce a blend of e-commerce and social networking. This study explores customer preferences and shopping experiences within the realm of social commerce in Coimbatore, Tamil Nadu. The research aims to understand the key factors that influence consumer behavior, including trust, convenience, product variety, peer reviews, and platform usability. A quantitative survey was conducted among active social commerce users in Coimbatore to gather insights into their purchasing patterns, satisfaction levels, and expectations. The findings reveal that while price competitiveness and product quality are crucial, user-generated content and interactive engagement on platforms like Instagram and Facebook significantly influence buying decisions. The study also highlights emerging trends such as influencer marketing and live-stream shopping. These insights can help businesses and marketers tailor their social commerce strategies to better meet the evolving demands of consumers in urban South Indian markets.
    [keywords] => Social Commerce, Customer Preference, Online Shopping, Shopping Experience, Consumer Behavior, Coimbatore, Tamil Nadu, E-commerce, Social Media Marketing, Influencer Marketing.
    [doj] => 2025-05-08
    [hit] => 
    [status] => 
    [award_status] => P
    [orderr] => 9
    [journal_id] => 2
    [googlesearch_link] => 
    [edit_on] => 
    [is_status] => 1
    [journalname] => EPRA International Journal of Research & Development (IJRD)
    [short_code] => IJSR
    [eissn] =>  2455-7838 (Online)
    [pissn] => - -
    [home_page_wrapper] => images/products_image/2-n.png
)
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