In the dynamic and competitive business landscape, maintaining high-quality standards and continuously improving organizational processes have become essential for sustainable growth. This study delves into the role of Total Quality Management (TQM) practices in enhancing organizational performance. TQM is a comprehensive management approach that focuses on long-term success by integrating all organizational functions toward customer satisfaction and continuous improvement. The research investigates core TQM principles, including customer focus, leadership involvement, continuous improvement, employee empowerment, process approach, and data-driven decision-making. The study combines an extensive literature review with practical insights gathered from an indepth analysis of organizational practices, aiming to understand how TQM contributes to performance metrics such as productivity, quality, employee engagement, customer satisfaction, and financial outcomes. It also examines the challenges organizations face during the adoption and execution of TQM frameworks, such as resistance to change, lack of management commitment, and inadequate training. The findings reveal that organizations implementing TQM effectively are more likely to achieve operational excellence, higher customer loyalty, and improved competitive positioning. The study concludes that TQM is not merely a quality tool but a strategic enabler for overall organizational development. These insights provide valuable implications for business leaders, quality managers, and policy-makers striving for excellence through structured quality management initiatives.