Reverse logistics, a critical yet often underutilized component of supply chain management, involves the movement of products and materials from the end consumer back to the origin for reuse, recycling, remanufacturing, or proper disposal. In the context of increasing environmental concerns and sustainability goals, manufacturing firms are recognizing the strategic importance of reverse logistics in enhancing performance. This study aims to investigate the relationship between reverse logistics practices and the overall performance of manufacturing firms in Coimbatore, a prominent industrial city in Tamil Nadu, India. The research adopts a mixed-method approach, combining both qualitative interviews and quantitative surveys conducted among logistics managers and key decision-makers in selected manufacturing firms. The study examines various aspects of reverse logistics such as return management, product recovery, recycling processes, and waste reduction strategies. Findings indicate that firms with well-integrated reverse logistics systems benefit from reduced operational costs, enhanced customer satisfaction, and improved environmental compliance. Furthermore, reverse logistics contributes positively to brand reputation and competitive advantage. The research also identifies several challenges that hinder effective implementation, including lack of technical expertise, insufficient infrastructure, limited policy support, and inadequate awareness. Addressing these barriers through strategic investments, government incentives, and workforce training could unlock significant value. This study concludes that reverse logistics is not just an environmental necessity but a potential driver of business performance and long-term sustainability for manufacturing firms. By embracing reverse logistics, firms in Coimbatore can move toward more resilient, efficient, and responsible supply chains.