In the present study, the primary objective was to examine the social media platforms utilized by makeup artists and to analyze the content they share as influencers. The research aimed to assess the impact of these influencers on young adults, with particular focus on the beauty products they endorse and the ethical considerations associated with their promotional practices. Additionally, the study explored the extent to which products recommended by influencers are purchased by young adults, as well as any resulting changes in lifestyle among this demographic. The sample consisted of 100 young adults drawn from 15 departments of Panjab University, Chandigarh. Data was collected using a structured questionnaire comprising 20 items, developed by the investigator. The main findings of the study provide valuable insights into the attitudes and behaviors of young adults aged 22 to 26 in relation to makeup artists, social media influencers, and beauty trends. The results reveal that a significant majority of respondents engage with beauty influencers on a daily basis, primarily through platforms such as Instagram and YouTube (100%), followed by Pinterest (80%). The interpretations of the data further suggest that content shared by makeup artists — including product reviews, tutorials, and beauty tips — strongly resonates with this age group. Influencers are perceived to have a noticeable impact on shaping beauty standards, with most respondents acknowledging their influence as situational yet significant. Moreover, such content not only informs purchasing decisions but also inspires individuals to experiment with their looks, enhancing personal expression, confidence, and creativity.