In an era of rapidly developing information exchange, meeting the needs of the audience through comprehensive coverage of events taking place in society is considered one of the priority tasks for the media. In such a period, clear, balanced, and comprehensive analysis becomes relevant when covering regional news. Therefore, the author paid special attention to the features and importance of the use of social networks and messengers by local media in the regional media environment. In the article prepared by the author, the possibilities of using communication channels by local media in Karakalpakstan are studied in a regional context and the main mistakes are shown. In particular, the classification of communication channels operating in Karakalpakstan, their capabilities, and the aspects that are currently being focused on when establishing communication with the audience were analyzed. The methods and collaborations used by communication channels to influence the audience and cover local events were carefully analyzed using local and foreign experience as examples. Conclusions were drawn about the achievements and shortcomings of existing communication channels in Karakalpakstan, as well as what should be considered in terms of their content strategy.