stdClass Object
(
    [id] => 16868
    [paper_index] => 202506-02-022811
    [title] => CONSUMER BEHAVIOUR TOWARDS SUSTAINABLE PRODUCT: CONSUMER PREFERENCE AND WILLINGNESS 
    [description] => 
    [author] => Kavya D, Prof. N. Ankita Shrivastava 
    [googlescholar] => 
    [doi] => https://doi.org/10.36713/epra22811
    [year] => 2025
    [month] => June
    [volume] => 10
    [issue] => 6
    [file] => fm/jpanel/upload/2025/July/202506-02-022811.pdf
    [abstract] => Customer purchase decisions now favour sustainable products because of increasing environmental awareness together with their expanding knowledge about climate change. This research examines how customers select sustainable products by observing payment restrictions to understand their essential purchasing elements. The research combines empirical studies with literature reviews to examine environmental mindfulness effects on social corporate responsibility and product quality impression as well as price sensitivity while determining their impact on consumer decisions. Although many consumers back sustainable buying habits the actual amount they will pay additionally depends on which products they select and what personal qualities they possess. The combination of brand trust with transparency and eco-labels produces the development of consumer attitudes according to this research. The research outcomes enable business entities and national departments and product manufacturers to develop marketing strategies which meet contemporary consumer demands sustainably. 
    [keywords] => Sustainable products, Consumer behaviour, Willingness to pay (WTP), Environmental labelling, Corporate social responsibility (CSR). 
    [doj] => 2025-07-04
    [hit] => 
    [status] => 
    [award_status] => P
    [orderr] => 98
    [journal_id] => 2
    [googlesearch_link] => 
    [edit_on] => 
    [is_status] => 1
    [journalname] => EPRA International Journal of Research & Development (IJRD)
    [short_code] => IJSR
    [eissn] =>  2455-7838 (Online)
    [pissn] => - -
    [home_page_wrapper] => images/products_image/2-n.png
)
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