WOMEN EMPLOYEE PERSPECTIVE STRATEGIES ON BANGALORE IT STARTUPS : ASSESSING MSME FRAMEWORKS CHALLENGES AND OPPORTUNITIES
Dr. N Subbu Krishna Sastry PhD. PDF, Dr. Manjula Mallya M. PhD. PDF
1. Faculty, School of Management CMR University, HRBR Campus, Bangalore, 2. Associate Professor & Head, Dept. of Economics, Government First Grade College for Women Balmatta Mangalore
Abstract
The retention of women employees in Information Technology (IT) startups has become increasingly important, particularly within Micro, Small, and Medium Enterprises (MSMEs) in Bangalore. This research explores the relationship between various management strategies and the retention of female employees in these organizations. By addressing the specific challenges women face in the tech sector, the study aims to identify effective practices that enhance job satisfaction and commitment. Employing a quantitative methodology, data was collected through surveys distributed to female employees in several IT startups, alongside insights from managerial perspectives. The analysis focuses on key strategies, including flexible work arrangements, mentorship opportunities, career development initiatives, and the promotion of inclusive workplace cultures. Correlation analysis is utilized to evaluate how these strategies impact employee retention rates, providing evidence of their effectiveness in creating supportive environments for women. Initial findings indicate that flexible work options and robust mentorship programs significantly correlate with improved retention rates, while an inclusive culture fosters job satisfaction, contributing to longer tenures for women employees. The study emphasizes that, although financial compensation is essential, non-monetary factors such as work-life balance and professional growth increasingly influence retention decisions. By concentrating on MSMEs in Bangalore, this research highlights the necessity of tailored management strategies that not only retain female talent but also support their career advancement in the industry. The insights gained are valuable for startup founders and HR professionals aiming to develop a diverse and committed workforce. Recommendations for effective implementation of these strategies aim to foster an environment where women can excel and lead in tech-driven enterprises. Ultimately, this research seeks to integrate existing literature on employee retention with practical management strategies, offering actionable insights to enhance workplace equity for women in the IT sector.
Keywords: Women Employee Retention, Management Strategies, Information Technology, Startups, MSME Frameworks, Bangalore
Journal Name :
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EPRA International Journal of Research & Development (IJRD)
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Published on : 2025-07-31
| Vol | : | 10 |
| Issue | : | 7 |
| Month | : | July |
| Year | : | 2025 |