The study investigated the gender and location differences in students’ attitude towards social media usage and its influence on academic achievements in colleges of education in north-east Nigeria. This study aimed to find out the gender and location differences in students’ attitudes towards social usage and its influence on the students’ academic achievement. The study used 7 research objectives with 7 corresponding research questions. Survey design was used for the study, the population of the study was (11855) students from colleges of education in North-East Nigeria from which (378) respondents served as sample of the study using cluster and simple random sampling technique. Two instruments were used for the study namely: Students’ Social Media Usage Questionnaire (SMUQ), and Students’ Attitude towards Social Media Usage Questionnaire (SATSMUQ). The instrument was validated by experts from faculty of education university of Jos for content and construct validity. The Kendall’s coefficient of concordance (W) was used to judge the agreement among the experts. Kendall coefficient value of 0.79 was obtained for SMUQ and 0.77 for SATSMUQ, for the construct validity factor analysis was used. The instrument was administered by the researcher with the help of research assistants. The researcher collected all completed instruments and data from various colleges of education which was further subjected for coding and onward analysis respectively. Both descriptive and inferential statistics were used to analyse data in this study. The study revealed that: WhatsApp and Facebook are the most widely used social media platforms among students due to their accessibility and role in communication and information sharing, students in Colleges of Education in North-East Nigeria primarily use social media for education, communication, and entertainment, students generally have a positive attitude toward social media in education, students generally have a positive attitude toward social media in education, While individual social media usage and attitudes alone do not significantly affect academic achievement, their combined influence does. Based on the findings of the study, it was concluded that: extensive use of social media among students in Colleges of Education in North-East Nigeria, particularly on platforms such as WhatsApp, Facebook, Instagram, TikTok, and YouTube. While social media plays a significant role in communication, education, and entertainment, its usage for stress relief and enhancing physical social interactions remains limited. the following recommendations were made among others: Institutions should educate students on balancing social media use for academic and personal purposes while minimizing distractions, Colleges should encourage lecturers to integrate educational content into popular platforms like WhatsApp, Facebook, and YouTube to enhance learning, Training programs should be introduced to teach students how to effectively use social media for academic purposes.