The main aim of the current study is to investigate the online shopping behavior of women in the Tiruppur district of Tamil Nadu, keeping in view the advancements in internet technology and the increasing trend of the use of smart phones. Online shopping is an integral part of the contemporary market for the acquisition of products and services, with women being at the core of the decision-making process, which also extends to the online shopping environment. The main goal of this study is to investigate the online shopping behavior of women in the Tiruppur district, Tamil Nadu, along various dimensions such as demographic characteristics, online purchase behavior, online expenditures, and factors influencing online shopping behavior. Primary data collection was employed for this study, with a sample size of 169 women from the district being used. The study revealed that women prefer mobile applications for online shopping, attributing this preference to the convenience offered by these platforms. In terms of online platforms, the results have revealed that women prefer Meesho, Flipkart, and Amazon for online shopping. In terms of positive factors that affect online shopping behavior, price, ease of use, variety of products, and saving time have been identified. In terms of negative factors, delivery time and quality of products have been identified. The results revealed that online procurement behavior has gained significant prominence in the context of women consumers in the context of Tiruppur City, particularly for the younger women students. Therefore, the online procurement behavior can be enhanced through the efficient delivery of products, quality of the products, and customer service.