This electric vehicle in India has experienced rapid growth due to increasing environmental, rising fuel prices, and government initiatives promoting sustainable mobility. Hero VIDA, an electric scooter introduced by HERO MotoCorp, aims to meet the changing preferences of modern consumers. The present study analyses consumers trends towards Hero VIDA in Coimbatore city. The study is based on primary data collection from 111 respondents through a structured questionnaire. Descriptive research design was adopted. Statistical tools such as simple percentage and chi-square test were used to analyse the collected data. The study examines demographic profile, awareness level, factors influencing purchase decisions, satisfaction level, and consumer perception. The findings indicate that most respondents belong to the 21-30 age group. Advertisement and social media are the primary sources of awareness. Environmental benefits, fuel efficiency, and advanced technology are the key factors influencing purchase decisions. The chi-square analysis shows that there is no significant relationship between demographic variables and satisfaction levels. The study concludes that Hero VIDA has positive consumer acceptance in Coimbatore City, with scope for further market expansion,