Customer satisfaction plays a vital role in determining the success and sustainability of automobile brands in a competitive market. The motorcycle industry in India has witnessed significant growth, with premium bike segments gaining increasing popularity among consumers. Royal Enfield, one of the most iconic motorcycle brands owned by Eicher Motors, has established a strong presence in the premium motorcycle market through its distinctive design, performance, and brand heritage. This study aims to analyze the level of customer satisfaction towards Royal Enfield motorcycles among users in Tiruppur city. The research focuses on various factors influencing customer satisfaction, including product quality, performance, mileage, comfort, service quality, brand image, and after-sales service. The study is based on primary data collected through a structured questionnaire distributed among Royal Enfield customers in Tiruppur, along with secondary data obtained from journals, websites, and company reports. The findings highlight the overall satisfaction level of customers and identify key aspects that influence their purchase decision and loyalty towards the brand. The study provides valuable insights for manufacturers and dealers to improve customer experience and maintain long-term customer relationships in the premium motorcycle segment.