Digital marketing has become an essential tool for businesses to promote products and services in the modern digital era. The rapid growth of internet usage and social media platforms has significantly changed the way businesses interact with customers and influence their purchasing decisions. In the retail mobile industry, digital marketing plays a vital role in creating product awareness, attracting customers, and increasing sales. The main objective of this study is to analyze the impact of digital marketing on mobile sales at Supreme Mobiles. The study focuses on understanding how digital platforms such as social media, online advertisements, and messaging applications influence customer awareness and purchasing behavior.