The rapid development of digital technology and the widespread use of the internet have significantly transformed the tourism industry. Online travel platforms allow tourists to access information and share their travel experiences through reviews and ratings. These online travel reviews play a crucial role in influencing the travel decisions of potential tourists. The present study aims to examine the level of tourist awareness and the influence of online travel reviews among travelers in Coimbatore city. The research also explores the factors that affect tourists’ perception and trust toward online travel review platforms. The study is based on primary data collected from 113 respondents using a convenience sampling technique. The findings reveal that most tourists are aware of online travel review platforms and frequently rely on them while planning their trips.