A STUDY FOCUS ON ENTREPRENEURIAL SCOPE AND PROSPECTS ON GARMENT IN TIRUPPUR DISTRICT WITH SPECIAL REFERENCE TO INNER GARMENT
Elango S , Dr .R. Rukmathan
Management Studies, Dr. N. G.P Arts and Science College, Coimbatore, Tamil Nadu, India
Abstract
Entrepreneurship plays a vital role in the economic development of a country by promoting innovation, employment generation, and industrial growth. The garment industry is one of the major sectors contributing to India’s manufacturing economy, and Tiruppur district in Tamil Nadu has emerged as a leading center for knitwear and garment production. This study focuses on the entrepreneurial scope and prospects in the garment industry of Tiruppur district with special reference to the inner garment segment. The innerwear sector has experienced steady growth in recent years due to increasing consumer awareness, changing lifestyle patterns, and rising demand for comfortable and branded products.
The main objective of the study is to examine the factors influencing entrepreneurship in the inner garment industry, analyze the current market structure and competition, and evaluate the future growth prospects of the sector. The study is based on both primary and secondary data. Primary data was collected through a structured questionnaire from 84 respondents, while secondary data was obtained from journals, reports, websites, and other published sources. The research adopts a descriptive research design and uses simple percentage analysis and chi-square test as statistical tools for data interpretation.
The findings of the study reveal that high market demand and family background are the main motivating factors for entering the inner garment business. Product quality and brand image are considered the most important factors for achieving success in this industry. At the same time, entrepreneurs face several challenges such as high competition, lack of finance, and fluctuations in raw material prices. The study also shows that most enterprises operate on a small-scale level and mainly serve the domestic market.
Overall, the study concludes that the inner garment industry in Tiruppur has significant entrepreneurial potential and promising future prospects. With better access to finance, increased awareness of government schemes, adoption of modern technology, and effective marketing strategies, the sector can achieve further growth and contribute significantly to employment generation and economic development in the region.
Keywords: Entrepreneurship, Garment Industry, Inner Garments, Tiruppur District, Market Demand, Small-Scale Enterprises, Export Opportunities.
Journal Name :
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EPRA International Journal of Research & Development (IJRD)
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Published on : 2026-03-14
| Vol | : | 11 |
| Issue | : | 3 |
| Month | : | March |
| Year | : | 2026 |