Customer satisfaction plays an important role in the success of online shopping platforms in today’s digital world. With the rapid growth of internet usage, many consumers prefer online shopping because it is convenient, time-saving, and offers a wide variety of products. Amazon is one of the leading e-commerce platforms that provides various products and services to customers across different regions. The company focuses on providing fast delivery, competitive pricing, and reliable customer service to improve customer experience. The level of satisfaction among customers depends on several factors such as product quality, delivery time, return policies, payment options, and website usability. This study focuses on analyzing the customer satisfaction towards the services provided by Amazon in Coimbatore city. The research aims to understand customers’ opinions, expectations, and experiences while using Amazon’s services. Primary data for the study is collected from respondents through a structured questionnaire. The collected data is analyzed using statistical tools such as percentage analysis and chi-square analysis. These tools help in identifying the relationship between different variables related to customer satisfaction. The study also examines the factors that influence customers’ purchasing decisions on Amazon. Understanding customer satisfaction helps companies improve their services and maintain long-term relationships with customers. The findings of the study provide insights into the strengths and weaknesses of Amazon’s services. It also helps in identifying areas where improvements can be made. Overall, the study highlights the importance of customer satisfaction in the growth and success of online shopping platforms.