AI-DRIVEN DEMAND FORECASTING MODELS IN SUPPLY CHAIN MANAGEMENT


Mr. M. Sakthivel, Dr. Seema Balan
Department of MBA, Saveetha Engineering College, Chennai, Tamil Nadu
Abstract
Demand forecasting is really important for companies because it helps them plan what to make and how much to store and how to meet what customers want. The old ways of doing this mostly look at what happened in the past and use numbers to make guesses. This often does not work well when things get complicated or when the market changes suddenly. Now that we have Artificial Intelligence companies can look at a lot of information. Find things that are not easy to see which makes demand forecasting better. Artificial Intelligence demand forecasting uses computer programs and ways of looking to make more accurate guesses about what people will want. This study looks at how Artificial Intelligence forecasting helps make supply chains work better. It shows how Artificial Intelligence helps companies plan what to keep in stock, saves them money and makes decision-making easier. The study found that Artificial Intelligence forecasting lets companies react fast when the market changes and helps them work better with all the people involved in getting things from one place to another. Artificial Intelligence demand forecasting is a help, to companies because it makes demand forecasting better and helps them meet what customers want.
Keywords: Artificial Intelligence, Demand Forecasting, Supply Chain Management, Machine Learning, Predictive Analytics, Inventory Optimisation
Journal Name :
EPRA International Journal of Research & Development (IJRD)

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Published on : 2026-03-26

Vol : 11
Issue : 3
Month : March
Year : 2026
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