SOCIO-CULTURAL FEATURES IN ADVERTISING TEXTS (ON THE EXAMPLE OF THE UZBEK AND ENGLISH LANGUAGES)
Yuldasheva Barchinoy G’ayrat qizi
Doctoral Student, Urgench State University named after Abu Raykhan Beruni, Uzbekistan
Abstract
This article presents a comprehensive analysis of the sociocultural characteristics of advertising texts, using examples from Uzbek and English. The study reveals the role of advertising language in reflecting and shaping values, stereotypes, and cultural norms in society. The article also provides a comparative analysis of the lexical, grammatical, and pragmatic aspects of advertising texts.
Keywords: Advertising Text, Socio-Cultural Features, Uzbek Language, English Language, Discourse, Pragmatics.
Journal Name :
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EPRA International Journal of Research & Development (IJRD)
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Published on : 2026-05-18
| Vol | : | 11 |
| Issue | : | 5 |
| Month | : | May |
| Year | : | 2026 |