Marketing strategy plays a significant role in the success and growth of every organization. It refers to the process of planning and implementing activities related to product development, pricing, promotion, and distribution to satisfy customer needs and achieve organizational objectives. A strong marketing strategy helps companies create brand awareness, improve customer satisfaction, increase market share, and gain a competitive advantage in the industry. In today’s highly competitive business environment, organizations must continuously innovate and adopt effective marketing techniques to survive and grow successfully. The paper industry is one of the important sectors contributing to industrial and economic development. Companies in this sector focus on quality products, customer relationship management, sustainability, and technological advancement to strengthen their market position. Seshasayee Paper and Boards Ltd is one of the leading paper manufacturing companies in India known for producing high-quality paper products and adopting modern marketing strategies. The study of marketing strategy helps to understand how the company promotes its products, maintains customer relationships, and competes effectively in the market.