IMPACT OF E.COMMERCE ON BRAND LOYALTY AND BRAND SWITCHING BEHAVIOUR OF CONSUMERS OF ELECTRONIC PRODUCTS. A STUDY


Y V Sujana,Prof. G.L.Narayanappa
Research Scholar, Rayalaseema University
Abstract
Keywords:
Journal Name :
EPRA International Journal of Research & Development (IJRD)

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Published on : 2020-06-01

Vol : 5
Issue : 5
Month : May
Year : 2020
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