CONSUMER PERCEPTION OF RETAIL STORE ATMOSPHERE AND ITS INFLUENCE ON PREFERENCE OF IN STORE BRANDS-FREQUENCY OF PURCHASE AS A MODERATOR

Dr.V.Ramanathan

CONSUMER PERCEPTION OF RETAIL STORE ATMOSPHERE AND ITS INFLUENCE ON PREFERENCE OF IN STORE BRANDS-FREQUENCY OF PURCHASE AS A MODERATOR

Dr.V.Ramanathan

Associate Professor, Sri Chandrasekharendra Saraswathi Viswa Mahavidyalaya, SCSVMV University

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EPRA International Journal of Research & Development (IJRD)

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Published on : 0000-00-00

Vol	:	1
Issue	:	10
Month	:	December
Year	:	2016

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