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[paper_index] => 201611-02-000691
[title] => CONSUMER PERCEPTION OF RETAIL STORE ATMOSPHERE AND ITS INFLUENCE ON PREFERENCE OF IN STORE BRANDS-FREQUENCY OF PURCHASE AS A MODERATOR
[description] =>
[author] => Dr.V.Ramanathan
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[doi] =>
[year] => 2016
[month] => December
[volume] => 1
[issue] => 10
[file] => 706pm_3.Dr.V.Ramanathan-691.pdf
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[doj] => 0000-00-00
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[journalname] => EPRA International Journal of Research & Development (IJRD)
[short_code] => IJSR
[eissn] => 2455-7838 (Online)
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