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Natasha Machado , Ria Chopra
Student, Narsee Monjee Institute of Management studies
Abstract
In this paper we have used both primary data and secondary data to look into the impact of the lockdown due to spread of the pandemic on consumer behavior. Our objectives behind this paper is to look into the factors which influence consumer behavior and in turn impact various industries, even though companies and government is coming up with various schemes in order to incorporate the new normal into the lifestyle of consumers but people are still reluctant in going out whether it’s for weddings, food or shopping. With our study we have drawn various conclusions and suggestions for various sectors keeping in mind the responses of people in our survey.
Keywords: COVID-19, Consumer, Buying and Shopping Habits
Journal Name :
EPRA International Journal of Research & Development (IJRD)

VIEW PDF
Published on : 2021-04-16

Vol : 6
Issue : 4
Month : April
Year : 2021
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