The consumers have to consume various products in their day-to-day life. The usage of product depends upon their needs and wants. The varieties of products variable in market force the consumer to select the product that every initial stage. The selection and purchase of the products depend on the different behaviour over time, variability of information from various sources, their preference to the particular product, their utility etc. A study on consumer behaviour conducted in Coimbatore helps the firm to provide valuable information and guidelines on new technological development.