Consumer preference research is the scientific study of the processes consumers use to select, secure, use and dispose of products and services that satisfy their needs. The objective of this paper is to study the consumer preference and their satisfaction towards Arun ice-creams and to understand the various factors that influence the customer satisfaction. From the study, it can be inferred that there is a significant relationship between variables such as age, monthly income and frequency of purchase and the amount spent by the customer for their purchase. Also the study revealed the relationship that factors such as quality of Arun ice-creams, number of variants and the availability/ reach of the ice cream parlors have towards customer satisfaction.