Marketing goods is the basic phenomenon of every society. The objective of marketing is to make products available to consumers as per the current market demand. It has undergone changes to reach the consumer. Marketing has been done physically since long back . Consumers are becoming smarter in terms of purchasing. This requires innovation in marketing. Prime focus is understanding the difference between the conventional way of marketing products and the technological way of marketing of products in India. This article recognizes the differences in consumer opinions by availing the distinguished services of traditional and internet marketing strategies. Internet is changing the ways to reach consumer fast and is a more convenient way than customary means of marketing. Consumers are becoming more Information Technology (IT) savvy in their searching as well as I their purchasing preferences. In India , ecommerce is not yet considered safe but cyber has highly vibrant and potential market in coming days to win eyeballs of Indians.