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A STUDY ON CUSTOMER SATISFACTION TOWARDS DELL LAPTOP WITH SPECIAL REFERENCE TO TIRUPUR DISTRICT


Sreeja S,Mr. P. Vimal kumar
Student, Dr. N.G.P. ARTS AND SCIENCE COLLEGE
Abstract
Dell computer was founded by Michael Dell in 1984. Dell computer is the one which was used by the customers all around the world. It was available in all the stores. The more and most of the laptops work on similar operating systems. The Dell company should be stable with all of the devices. Brand awareness and preferences of the customers should be aware by the company. Dell also focused on advertisement and consumer pattern of Dell consumers. Dell computer produced the first computer design called-the “Turbo PC”, and in 1987 Dell corporation began expanding globally. In 1990, Dell sold its products indirectly through warehouse clubs. Dell declared that it build a new assembly-plant near Winston Salem, North Carolina. Dell provides Information technology and global products and services over wide range of customers. It provides innovative customized based systems with outstanding value. Dell marketing strategy is quite simple and basic in nature, it is a customer- centric company. It provides products with time and cost by meeting the customer’s expectations. It has five features. Dell focus on product development strategy based on technologies including superior features and capabilities at competitive prices. Dell innovative system designs and new technologies to its products employees unique approach to its design and development of its products. It expands delivering product faster and serve the customers. It is an American multinational computer Technology corporation. Dell business model expand to the core business worldwide during the year 1980s and 1990s.The present study has made an attempt to brought out the risk involved in Dell laptop and problems faced by the Dell customers. This study may be useful to make any appropriate decisions for implementing various policies regarding the Dell laptop users.
Keywords: Dell laptop, New technologies, Brand awareness, Customer design.
Journal Name :
EPRA International Journal of Research & Development (IJRD)

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Published on : 2021-05-01

Vol : 6
Issue : 4
Month : April
Year : 2021
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