Green Marketing is a modern concept which evolves in the recent years. Now a days consumers are also becoming more ecological conscious and desirous of purchasing green products. A world wide alert in the environmental degradation has completed today consumer to become more apprehensive about there buying and consumption habits and the effects that these have on the environment. Green marketing also termed as environmental marketing or ecological marketing refers to the marketing of products that are presumed to be environmentally safe. The core idea of this paper is to know about the awareness about green marketing among the general public or consumer. This paper has taken to the present study for analyzing the consumer behavior regarding green marketing in Coimbatore city .