A STUDY ON CONSUMER BUYING BEHAVIOUR TOWARDS HINDUSTAN UNILEVER LIMITED WITH REFERENCE TO COIMBATORE
S.Gayathri,Dr. S. Gandhimathi ,Dr. S. Gunasundari
Student, Dr.N.G.P Arts and science college
Abstract
Hindustan Unilever limited formerly called as Hindustan lever limited is Indian’s largest consumer products company and was formed in 1933. Headquartered was currently located in Mumbai. The Anglo-Dutch company Unilever owns in a Hindustan Unilever limited. The company was renamed in June 2007 “Hindustan Unilever limitedâ€. In 1931, Unilever set up its first Indian subsidiary, Hindustan Vanaspati Manufacturing Company, followed by Lever Brothers India Limited (1933) and United Traders Limited (1935).
Keywords: Hindustan Unilever limited, buying behaviour, awareness, preference.
Journal Name :
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EPRA International Journal of Research & Development (IJRD)
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Published on : 2021-05-07
| Vol | : | 6 |
| Issue | : | 5 |
| Month | : | May |
| Year | : | 2021 |