This study is to identify the customer satisfaction and customer preference level and the problems faced by the respondents using lakme brand products . The data has been collected from 135 customer by applying convenient sampling technique. Statistical tools such as percentage analysis , chi-square analysis and weighted score analysis have been used to analyse the data. The study has attempted to cast light on the preference of the customers also this study has necessitated the Lakme company to increase the awareness about its different varieties of products which are high in quality when compared to others brands.