A STUDY ON CUSTOMER PREFERENCE AND SATISFACTION TOWARDS AYURVEDIC PRODUCTS SPECIAL REFERENCE WITH LEVER AYUSH PRODUCTS IN COIMBATORE CITY
Ms.P.Priyanka, Mr.M.R. Chandra Sekar
Student, Dr. N.G.P Arts and Science college
Abstract
‘Ayurveda’ is the ‘Science of life’.Life is connected with health, Ayurveda is mean to be the ‘Science of human health’. Ayurveda’s approach towards healing is problems. It does not deal with individual organs in isolation, but treats the body as a whole. There is evidence that Ayurveda is treating any disease or problems. More important, it does not give temporary relief, but cure the disease.
India is the orgin of Ayurveda. Ayurveda has 8 ways to cure illness, called NADI (pulse), Mootra (urine), Mala (stool), Jihva (tongue), Shabda (speech), Sparsha (touch), Druk (vision), and Aakruti (appearance).
Ayurveda has the strong belief that it would be transmitted from god to stage and then it treats the human body. Ayurveda follows the concept of Dinacharya which says that natural cycles (walking, sleeping, working, meditation etc.) are important for health. In some research says that India use Ayurvedic individually or combine with some western medicine .According to modern Ayurvedic research, the birth period of Ayurveda have been predict around 6,000 BCE when they originated as an oral tradition. Ayurveda has developed many products like Medicine, cosmetics etc. It is one of the oldest medical systems and remains one India’s traditional health care systems. Ayurvedic treatment follows the products that from Plants, animal, metal and mineral.
Ayurveda is the biotic and chemical free way. Some people use ayurvedic practices to maintain health, reduce stress and improve flexibility, strength and stamina with practices like yoga and meditation can be . A daily used product of ayurvedic products are soap, shampoo, hair oil, face wash, face cream.
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EPRA International Journal of Research & Development (IJRD)
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Published on : 2021-05-21
Vol | : | 6 |
Issue | : | 5 |
Month | : | May |
Year | : | 2021 |