A STUDY ON AWARENESS ATTITUDE AND BEHAVIOUR OF CONSUMERS TOWARDS ECO FRIENDLY PRODUCTS IN COIMBATORE CITY
Mr. P. Vimal kumar, Mr. V. Jayaprakash
Student , Dr.N.G.P Arts and Science College
This project report is the result of customer behavior of Eco-friendly products in Coimbatore. The objective of the study to find out the behavior of customer towards Eco- friendly products in Coimbatore, and offer some valuable suggestion on the basis of the study. This study has covered the consumer of Eco-friendly products. The research design adopted for this study was descriptive research design. The sample size is 120. the sampling technique used for this purpose was simple random sampling. For conducting survey a questionnaire was prepared. for this study purpose two types of data were collected, the data collected through questionnaire forms the primary data, the data collected journals, website and records of the forms this secondary data. The data so collected is then classified and tabulated for the purpose of analysis and then percentage analysis was used as statistical tools for analysis purpose.
Keywords: Brand, Customer, Market, Preference, Satisfaction
Journal Name :
EPRA International Journal of Research & Development (IJRD)
Published on : 2021-05-21