A STUDY ON CUSTOMER PERCEPTION AND SATISFACTION TOWARDS JK TYRES IN COIMBATORE CITY


Hari Prasath G , Mr. Vimal Kumar P
Student, Dr.N.G.P. Arts and Science college
Abstract
JK Tyre & Industries Ltd is one of the leading automotive tyre manufacturers in India. The company mainly develops, manufactures, markets and distributes automotive tyres, tubes, flaps and retreads. It markets tyres for sale to vehicle manufacturers for fitment as original equipment and for sale in replacement markets. The company has manufacturing plants located in India and Mexico with worldwide distribution.The company has 134 sales, service and stock points located throughout the country. They have over 3,500 dealerships across India. The companys customer base covers virtually the entire Original Equipment Manufacturers in India together with Replacement Market for four wheeler vehicles, Defense and State Transport Units. Besides India, they have a worldwide customer base in over 45 countries across all six continents. JK Tyre & Industries Ltd was incorporated in the year February 14, 1951as a private limited under the name JK Industries Pvt., Ltd. In this article we are going to see about JK Tyres
Keywords: JK Tyre, India, Market
Journal Name :
EPRA International Journal of Research & Development (IJRD)

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Published on : 2021-05-27

Vol : 6
Issue : 5
Month : May
Year : 2021
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