A STUDY ON MARKETING STRATEGIES TOWARDS CHINESE BRAND MOBILE PHONES WITH SPECIAL REFERENCE TO COIMBATORE CITY
Mr. Aswanth Eswar .S, Mr. D. Shanmugavadivel
Student, Dr. N.G.P. Arts and Science College
This study is to know about a study on marketing strategies towards Chinese brand mobile phones with special reference to city. The data has been collected from 126 students in Coimbatore district by applying convenient sampling technique. Statistical tools such as percentage analysis, chi-square analysis, weighted score analysis have been used to analyse the data. The study has attempted to know the various demographic factors that determine the brand choice Chinese brand mobiles of a particular handset in the largely competitive oligopolistic market of India with several brands engaged in the war of marketing in the Indian market.
Keywords: Consumer preference, Features of mobile phones, Problems faced
Journal Name :
EPRA International Journal of Research & Development (IJRD)
Published on : 2021-05-30