A STUDY ON CUSTOMER PREFERENCE AND SATISFACTION TOWARDS REDMI MOBILE PHONE WITH SPECIAL REFERENCES TO COIMBATORE CITY


Ms. Harini .S,Mr. D. Shanmugavadivel
Student, Dr. N.G.P. Arts and Science College
Abstract
The purpose of this study on customer preference and satisfaction will help us to understand the needs and Wants of the customers towards Redmi mobile phone. The study could provide appropriate and timely information about the position of preference level of customer towards Redmi mobile phone. As the objectives of this study is to analyze the customer satisfaction and to find out the consumer preference towards the brand Redmi mobile phone. This study also investigate the services and factors which influence the customers to purchase the Redmi mobile phone and also identify what customers are expecting from the Redmi. To know about the customer satisfaction and factor which influence the customer’s preference in buying decision process. Customer satisfaction is influenced strongly by culture, social, personal and psychological factors. For this purpose, 125 customers were selected and obtained the various responses based on the questionnaire method. By and large it was found that most of the customers are choosing Redmi mobile phone because of its battery capacity, quality, price and camera clarity
Keywords: Mobile production, Consumer Satisfaction, Problems faced by the product
Journal Name :
EPRA International Journal of Research & Development (IJRD)

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Published on : 2021-05-30

Vol : 6
Issue : 5
Month : May
Year : 2021
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