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A STUDY OF CUSTOMER SATISFACTION IN POST OFFICE SAVING SCHEMES WITH SPECIAL REFERENCE IN COIMBATORE CITY


Mr. Naveen. M,Mr. D. Shanmugavadivel
Student, Dr. N.G.P. Arts and Science College
Abstract
Post office service is the backbone of our country’s communication and it plays an important role for the economic growth. Investment is one of the major issues of rural working women as their small savings of today are to meet the expenses of tomorrow. Rural and urban peoples have a greater tendency to save and invest because of their independent earning power. They are also motivated by the investment behavior of their colleagues in their work place. The present study has been undertaken to analyze the whether the postal saving schemes have gained importance among the rural and urban people investors and it aims at bringing the urban and rural people attitude towards Post Office Saving Schemes with special reference in Coimbatore district.
Keywords: Customer preference, Importance of saving scheme, Savings and Investments
Journal Name :
EPRA International Journal of Research & Development (IJRD)

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Published on : 2021-05-30

Vol : 6
Issue : 5
Month : May
Year : 2021
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