TO STUDY ON CUSTOMER SATISFACTION OF BIG BAZAAR ONLINE SHOPPING
Mr. Ukesh Rahul S, Mr. K.Ponnumani
STUDENT, Dr. N.G.P. Arts & Science college
Abstract
Big bazaar is chain of hyper market in India Currently there are 210 stores across 80 cities and towns In India. Big Bazaar is design as an agglomeration of bazaars or Indian markets with clusters offering a wide range merchandise including fashion and apparels, food product, general merchandise, furniture, electronics, books,fast food and leisure and entertainment section. Big bazar is part of future group which also owns the central hypermarket. Big bazar was launched in september 2001 with the opening of its first four stores in Calcutta, Indore, Bangalore and Hyderabad in 22 days within a span of ten years there area now 150 big bazaar stores in 80 cities and town across India . Big bazar was started by Kishore biyani, the group CEO though Big Bazar was launched as a fashion formal including apparel cosmetics accessory s and general merchandise over the year big bazar has include a wide range of product and service offerings under their retail chain
Keywords: Big bazaar , Hyper market , Range Merchandise
Journal Name :
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EPRA International Journal of Research & Development (IJRD)
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Published on : 2021-05-30
Vol | : | 6 |
Issue | : | 5 |
Month | : | May |
Year | : | 2021 |