stdClass Object
(
    [id] => 5080
    [paper_index] => 202105-02-007097
    [title] => A STUDY ON OPINION OF PARENTS REGARDING THE IMPACT OF ADVERTISEMENT ON CHOCOLATE AMONG THEIR CHILDREN WITH SPECIAL REFERENCE TO COIMBATORE CITY
    [description] => 
    [author] => Swetha A, Mr. P. Vimal Kumar
    [googlescholar] => https://scholar.google.co.in/scholar?scisbd=2&q=eprajournals.com&hl=en&as_sdt=0,5
    [doi] => 
    [year] => 2021
    [month] => May
    [volume] => 6
    [issue] => 5
    [file] => 1226am_89.EPRA JOURNALS-7097.pdf
    [abstract] => This study is to find out the influence of TV advertising on children to their own evaluation of goods
and services, selection and purchasing decision. The data has been collected from 120 parents by applying convenient sampling technique. Statistical tools such as percentage analysis, rank analysis, chi-square analysis and weighted score analysis have been used to analyze the data. The Study has attempted to find out, how children are influenced by the television advertisements. It was also found that advertisement creates materialism in children to convince their parents.

    [keywords] => Advertisements, Children, Buying behavior, Awareness
    [doj] => 2021-05-30
    [hit] => 2065
    [status] => y
    [award_status] => P
    [orderr] => 89
    [journal_id] => 2
    [googlesearch_link] => 
    [edit_on] => 
    [is_status] => 1
    [journalname] => EPRA International Journal of Research & Development (IJRD)
    [short_code] => IJSR
    [eissn] =>  2455-7838 (Online)
    [pissn] => - -
    [home_page_wrapper] => images/products_image/2-n.png
)
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