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THE ECONOMIC IMPACT OF COVID-19 PANDEMIC ON THE TRAVEL AND TOURISM INDUSTRY: KERALA EVIDENCE


Siby K M, Dr.Varun V Varghese, Shiju C R
Mr, GUNTUR ENGINEERING COLLEGE
Abstract
COVID-19 pandemic broke out when the travel and tourism industry was at its peak. There was a trend among the new generation spending more time and money on recreational activities as stress relievers. Travel and Tourism were prominent activities in this regard. The spread of the pandemic was so fast and gripping that the country itself got into complete lockdown and consequent shocks in every aspect of the economy. The study attempted to analyze the changes that occurred in the travel and tourism industry as a result of the pandemic. The study made use of statistical tools such as five-point Likert scale analysis, Wilcoxon Test, Chi-Square Test to analyze the impact of Covid-19 pandemic on the Travel and Tourism industry in Kerala.The study inferred from the analysis that lockdowns due to the Covid pandemic had significant and enduring negative impacts on the business prospects of stakeholders in the travel and tourism industry.
Keywords: Travel and tourism industry, Covid Pandemic, Average occupancy rate, Average quarterly turnover
Journal Name :
EPRA International Journal of Research & Development (IJRD)

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Published on : 2021-05-31

Vol : 6
Issue : 5
Month : May
Year : 2021
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