A STUDY ON CUSTOMER SATISFACTION OF FURNITURE AND FITTINGS PRODUCTS SPECIAL REFERENCE WITH COIMBATORE DISTRICT
Niswar ushen S ,Mr. K. Ponnumani
STUDENT, DR. N.G.P ARTS AND SCIENCE COLLEGE
Abstract
Furniture are considered as movable assets and it is devised for the purpose to
support various activities of the people. The purpose for the usage of the furniture is as follows; ie, chairs for seating, tables for eating and beds for sleeping etc.It also includes desks, cupboards and benches etc. The usage of furniture starts from home and find its place everywhere including offices, industries, commercial space like banks, malls etc. Earlier furniture are non-branded products. But nowadays people are looking for branded items. So we can understand people’s desire for quality furniture.Wood and steel furniture are finding their space everywhere and those who are looking for low price furniture are met with PVC furniture. Based on the requirement of the furniture by the consumers more companies are entering into the market of furniture with specific brands along with the factors such as price, style, colour, comfort and durability etc and they attract the customers through various advertisements. So it tends the customers to go for a particular brand. This study indicates that, most of the customer were satisfied towards branded furniture.
Keywords: Furniture, Manufacturing, Marketing, Consumer behaviour towards the furniture.
Journal Name :
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EPRA International Journal of Research & Development (IJRD)
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Published on : 2021-06-09
Vol | : | 6 |
Issue | : | 6 |
Month | : | June |
Year | : | 2021 |