The intensifying ideological struggle in the modern world to master the minds and hearts of the younger generation requires us to be vigilant and able to deal with destructive ideas. Popular culture participates in this struggle on the side of the reactionary forces. With its tested methods, it seeks to perpetuate values that are not characteristic of the millennial traditions of peoples. The study of "Mass culture" sets the task of examining the essence and its role in the modern ideological struggle, to show its destructive power in the life of society.