A STUDY ON CUSTOMER ATTITUDE TOWARDS THE USAGE AND PROBLEMS OF PLASTIC MONEY-WITH REFERENCE TO THE WOMEN CUSTOMERS OF SBI BANK OF MANGALORE CITY


Dr. Sowmya Praveen K, Dr. C.K. Hebbar
SCT, Jain University
Abstract
The term Plastic Money refers to the usage of plastic cards for the day to day transactions, in the place of currency notes. There are different types of plastic money, such as ATM cards, Credit cards, Smart cards, pre-paid cash cards, visa cards. In today’s modern technology, customers prefer plastic money, instead of hard cash. This paper mainly highlights the pros and cons of the plastic money. The study concludes that people mainly prefer Plastic Money due to convenience, fast service and 24 hours service. The major challenges faced by the customers are technical issues, hidden charges and server problems. The data is collected from 25 women respondents from the Mangalore City. For the collection of data, structured questionnaires were prepared and circulated to the respondents. The statistical tools like percentage, frequency and mean are used to inference the data.
Keywords: Plastic money, debit card, credit card, pros, cons
Journal Name :
EPRA International Journal of Research & Development (IJRD)

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Published on : 2021-06-15

Vol : 6
Issue : 6
Month : June
Year : 2021
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