A STUDY ON CUSTOMER SATISFACTION ABOUT BIG BASKET WITH SPECIAL REFERENCE TO COIMBATORE CITY
Chandru.S,Mr. K. Ponnumani
Student , Dr.NGP Arts And Science College
In this growing world, Internet plays a major role. With the rising trend of this internet services, many new online businesses has been launched and are growing vastly. When it comes to online grocery shopping, earlier, people preferred buying at stores, however internet development has changed that and now-a-days people tend to purchase grocery online. Here we speak about Indiaâ€™s largest online grocery shopping platform Big Basket and its customer satisfaction. This study reveals expectations of customers while buying groceries online and how it helps them in their routine and its other few factors influencing them to purchase online. The study has been carried out with 150 respondents within Coimbatore city.
Keywords: Internet, Rising Trend, Big Basket, Online Grocery shop.
Journal Name :
EPRA International Journal of Research & Development (IJRD)
Published on : 2021-06-23