A STUDY ON CONSUMER PREFERENCE AND SATISFACTION ABOUT SELECT BRANDED CLOTHING FOR MEN (WITH SPECIAL REGARD TO TIRUPUR CITY)


Dr.M.Kalimuthu, Mr.S.Deepak
Student, Dr. N. G. P. Arts and science college
Abstract
This study is particularly deals with consumer preference towards branded cloths and to work out the brands of cloth most preferred by respondents in Tirupur city. The study also examines consumer’s perception on branded cloth showrooms in Tirupur city. The study could also be a descriptive study. Primary data was collected with the help of structured questionnaire administered to 60 respondents in Coimbatore city and thus the type of sampling was convenient sampling. Branding may communicate several meanings to the customer, which include the attribute, benefit value, culture, personality, and usage. In addition, branding will indicate the importance of loyalty, awareness, quality, association etc, From the analysis of this study, it had been shown that there are six factors of brand name name loyalty that were appropriate within the environment which are, the brand name, product quality, price, promotion, service quality and store environment. So marketers should find it useful to understand how loyalty factors influence the customer buying behaviour within the marketplace, which can help within the segmenting consumer and markets for his or her brand and marketing communication network.
Keywords: Consumer’s perception, Consumer preference, Market, Branding.
Journal Name :
EPRA International Journal of Research & Development (IJRD)

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Published on : 2021-08-10

Vol : 6
Issue : 8
Month : August
Year : 2021
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