A STUDY ON LEVEL OF AWARENESS AND SATISFACTION OF FINANCIAL INCLUSION SERVICES AMONG THE SELECT PUBLIC SECTOR BANK CUSTOMERS IN COIMBATORE DISTRICT


Dr. M.Sumathy, Bharathi M
M.phil, Bharahiar university
Abstract
The success of banking sector is completely dependent on how much customers are satisfied with the services provided by banks. This paper aims to attempt to evaluate the level of awareness and satisfaction of financial inclusion services among select public sector banks customers. Descriptive Research Design was adopted to determine customers’ satisfaction and awareness about the banking services. A survey has been used to collect primary data and 384 questionnaires were used in final analysis. SPSS and Microsoft Excel have been used to analyze and interpret the data. Banking service provider should continually monitor the level of fulfilment of personal needs and satisfaction.
Keywords: Financial inclusion services, Descriptive research, Customer awareness and level of satisfaction
Journal Name :
EPRA International Journal of Research & Development (IJRD)

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Published on : 2021-10-01

Vol : 6
Issue : 9
Month : September
Year : 2021
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