CAUGHT IN A CROSSFIRE: CAMPAIGN SPEECHES OF PRESIDENT RODRIGO ROA DUTERTE (PRRD)


Danna Karyl Jane C. Talde
Universty Faculty, College of Arts and Sciences, Central Mindanao University
Abstract
Through the use of critical discourse analysis, this study aimed to analyze PRRD’s campaign speeches with the purpose of establishing its discursive patterns. The study employed the descriptive-qualitative design which utilized Critical Discourse Analysis, anchored with Systemic Functional Linguistics (SFL) by Halliday. Results show the highest frequency of the following lexico-grammatical features: modals will, would, should, and shall; pronoun I (me); and verb tense present simple. Results also reveal that verbal process constitutes the highest in terms of transitivity, while it is positive median politeness for modality. Also, the analysis reveals that the informative, regulatory, and instrumental are the dominant functions of language used by PRRD. Based on the findings, PRRD stressed his campaign speeches with willingness, determination, certainty, and fortitude, with greater involvement of himself; PRRD had gone extra-mile to attack the personalities of the other parties for self-projection and self-promotion, along with the expression of enthusiasm, optimism, and determination to elicit support from the populace; and PRRD focused on neutralizing the asymmetrical power relations that existed between him and the electorate, but with the emphasis of control, and needs of his countrymen.
Keywords: Critical Discourse Analysis, Campaign Speeches, Language Functions, Discourse Features, Transitivity, Modality
Journal Name :
EPRA International Journal of Research & Development (IJRD)

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Published on : 2021-10-01

Vol : 6
Issue : 9
Month : September
Year : 2021
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