A STUDY ON CUSTOMER EXPECTATION AND SATISFACTION LEVEL TOWARS SERVICES PROVIDED AT TWO-WHEELER EXCHANGE
Ms.P.Divyabharathi, Mr. M.R. Chandrasekar
Student, Dr.N.G.P Arts and Science college
India is one of the largest manufacturers and producers of two-wheelers in the world. India stands next to Japan and China in terms of the number of two-wheelers produced and domestic sales respectively. This difference was achieved due to many reasons like restrictive policy followed by the Government of India towards the passenger car industry, growing demand for personal transport, ineffectiveness in the public transportation system etc. The Indian two-wheeler industry made a minute establishment in the early 50s when Automobile Products of India (API) started manufacturing scooters in the country. Today the two wheeler industry plays a important role in the Indian economy. India is the second largest two-wheeler manufacturers in the world. One of the most important features of economic development is the transformation of luxury goods into necessary goods. In recent times one such goods, which has been greatly demanded by the consumers, is the motor cycle possessing a mechanical device for conveyance is an indicator of good standard of living. Customer satisfaction is the individualâ€™s perception of the performance of the product or service in relation to his or her expectations. Customers will have drastically different expectations, of an expensive.
Journal Name :
EPRA International Journal of Research & Development (IJRD)
Published on : 2021-10-01