A STUDY ON THE IMPACT OF ADVERTISING ON CONSUMER PURCHASING DECISION TOWARDS WOW PRODUCTS


Kanimozhi.V, Dr.S.Gandhimathi
Student, NGP arts and science College
Abstract
This paper is analysis the impact of Advertising on Consumer Purchasing Decision towards Wow Products. In the current world advertising plays an effective role in promotion of goods and services. Advertising serves as a key tool to in creating product awareness in the mind of a potential consumer to take eventual purchase decision. Increasingly products need to be “cool”, “wow”, fun, rather than merely being ‘functional’ in order to appeal to consumers. Product useful product function, but also in how to create an appealing experience. Innovation then turns into not only working out how to apply technologies realize some us.
Keywords: Consumer Purchase Decision, Impact
Journal Name :
EPRA International Journal of Research & Development (IJRD)

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Published on : 2021-10-21

Vol : 6
Issue : 10
Month : October
Year : 2021
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